Yesterday, I read an interesting article in Kompas, titled Dunia Rata ala Indonesia, inspired from Thomas Friedman’s book, The World is Flat. Just like the book said, thanks to the technology factor, the world is entering the third milestone of globalization where neither superpower countries nor superior companies rules anymore. In the third era of globalization, individual rules!
As the world become borderless, people speak more about themselves and they want to be watched by others. Blogs, Youtube, Flickr and many more technology media makes us possible to do that and is tempting us to follow the new trend.
I heard from my friend, Muhammad Nuh, the Minister of Communication and Information Technology of Republic of Indonesia, that the Palapa Ring will launch in early 2008 and plan to operate at the end of 2008. I don’t know so much about the ICT technology but as I read it from many sources, the Palapa Ring will enable people in Indonesia (in remote area and secluded areas) to access information on the net. They will become more knowledgeable and we do hope they can improve their living standard because of that. A story of eChoupal in Bangladesh (a famous story told by Prof. Prahalad in his book, The Fortune at the Bottom of the Pyramid) is a fantastic example of the usage of ICT.
I gave a speech in front of AIESEC students few days ago with topic “Marketing Yourself @ the Flat World”. I told them that knowledge gained in the school is important but not the only one. As information in the net is just a click away, smart students will become nothing in business world if they are unable to update themselves with the latest information. I also opened their eyes that the landscape is changing in this flat world. The change factors become dynamic because of the digitalization, globalization and futurization trend. The competitor and customer are different from campus life to business world. They don’t only compete only with peer but also with professionals from other university (either local or global graduate student). Our customers are not their professor anymore but the real consumer/end-user (and the boss), and don’t forget that they are also becoming smarter because of technology. That’s where marketing plays a role. Not only to market products or services, but to market ourselves.
Once again, I want to remain us that the coming technology in our homeland will makes Indonesia becomes flatter. Don’t blame the technology because we can’t hold it not to happen. So, instead of making it an enemy, let us use its advantage to improve ourselves. Passion for Learning is a must-key formula to win the future competition.
I want to share want I give to AIESEC student to all of you, my blog reader...