AIESEC, New Wave, People to People

Last Saturday I held an internal meeting at my office, discussing about the idea of New Wave Marketing. It lasted the whole day... from morning till night. In the afternoon, I excused myself for a couple of hours to attend an invitation from AIESEC. I was asked to deliver a keynote speech on "Think ASEAN". The AIESEC event is a part of their 60th year anniversary celebration. It was held at the Sari Pan Pacific Hotel in Jakarta. Dozens of people attended the event. Most of them were AISEC members from Indonesia, Singapore, Philippines, and Malaysia. AIESEC is a unique organization for me. They are global minded, young, and inclusive. I believe that these young people will become the future generation of world leaders.

In today's borderless world, where technology has enabled the acceleration for social connections, everybody can have a say. About a decade ago, the Asian economy was led by Japan. Other countries mostly followed. These past years, China and India has taken the spotlight for Asia's most dynamic economy. Other countries, such as South Korea is also growing strong. What many people have forgotten is ASEAN. ASEAN actually has a unique differentiation and is also playing an important role in today's world economy. I can say that it is the most peaceful region in Asia. The countries in ASEAN are also quite similar in terms of social-cultural. ASEAN is also becoming a single market as well as community. One great example of a multinational company which has viewed ASEAN as a single market is Toyota. That is why they have been very successful in their Kijang brand throughout ASEAN. The reality of globalization is actually creating regionalization. That is another reason why ASEAN is becoming more important.

Becoming a community is not as easy as it may sound. We must be more familiar and connected with other people throughout ASEAN. Through the dynamics in social technology, we are entering a new wave era. In order to embrace the new wave phenomena in ASEAN, all members must not only connect in the government level (G2G) and business level (B2B). They must also build a strong bond between people, or what I call people to people (P2P). Here is where AIESEC can play an important role. Connecting people to people!

And, by the way... if you want to find out what I discussed at my office for one whole day... just keep in touch with my blog and my facebook profile.

Comments

[alafi]

i think ASEAN not playing a significant role in asia yet. especially Indonesia, our "lovely" country.

i just can't understand what the government think.they're always make a bad decision. decision of taking so much loan, decision of being puppet of the other country, and this latest is decision of menaikkan fuel price. as i know from my lecturer, beside menaikkan fuel price, there are a lot of choices that more effective. then why, our government must doing such mistake? can we change our mentality?

note:
sorry i can't tell the detail because my english is not so good, and i also still amateur, how can't i just 19 years old.

and sorry once again, i just wasting your time. but you need to know, that i'm a new fan of you, lately i read the article of you in JawaPos about the markplus. by the way, is the markplus festival in shangri-la hotel cost some money (ada tiket masuknya)?

thank you very much for reading my "trash" ^^, see ya!

[Yuni]

I was member of AIESEC Local Committee University of Andalas, Padang from 1996-1999. Getting involved in this organization has led me to the way I am recently. It has opened my mind so wide to accept diversities and to be such a tolerant person. I think it's important to be open minded and tolerant person so that we can live in peace and work together, hand in hand to lead this world a better place to live.

Thank you so much Pak for your great impression. It will always inspire me!!

[basma]

i was a member of AIESEC Local Committe University of Diponegoro from 2002-2005. involved in AIESEC has made my new perspective make me understand as young people we can create more to change the world.

[Ali Zaenal Abidin]

Hi Pak!

Yeah, I feel that ASEAN is an untapped potential to the world, because there's still so much more that we have from what the world knows...which makes it our responsibility as part of ASEAN people to make it happened.

Too bad I'm still far away and couldn't come to the event...

take care Pak...

from Slovenia with smile,
ali

[Dana W]

Where's the up date? it would be great if your writings in The Jawa Pos were posted here as well!!!

[astria]

saya baca tulisan anda ttg "legacy and new wave" di Jawa Pos, saya suka sekali.

di semester 4 kuliah saya di komunikasi-unair-sby saya belajar ttg komunikasi pemasaran, sepertinya saya jadi tertarik sama ilmu ini. dan anda membuat dunia marketing semakin menarik, hehehe.....

maaf sebelumnya kalo melenceng pertanyaannya, kalo saya mau tahu ttg Fox Indonesia milik Rizal Mallarangeng dimana ya?? trima kasih sebelumnya kalo bisa membantu saya.

[Diana]

Pak Hermawan, I am still glad (and proud) I could work with you for our AIESEC Marketing seminar 2007 in Singapore. Without doubts, I have learned so much things and developed broader perspectives of the world and its people. Thanks for your support, and knowing that you still DO support AIESEC (wherever it is)... I am so proud and delighted.

May I know if it is alright for me to publish this article in our AIESEC NTU-Singapore blog? Of course credit will be presented. I am sure our members will appreciate this much.

Thanks again Pak Hermawan, and see you again.