MarkPlus Festival 08

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MarkPlus Festival 08 “Marketing in the Challenging Landscape, Are You Creative Enough?” in Surabaya was a success. It is quite possibly the biggest Marketing Festival in Indonesia, and perhaps in ASEAN, with more than 1500 participants attending.

Prof Dr Ir Muhammad Nuh DEA, Minister of Communications and Information, commenced the festival with an official welcome. After giving his keynote speech, he presented the Surabaya Sparkling Award to six winning varsity teams from Surabaya. Following which he awarded the Surabaya Brand Awards to 21 brands in local, national, international and legacy category.

Overall, there were a total of 21 speakers and moderators from Jakarta and Surabaya including those from MarkPlus Inc themselves, disseminating presentations over three parallel sessions simultaneously. This event was ended with another plenary session graced by Dahlan Iskan, head of Newspaper Publishing Union (Serikat Penerbit Surat kabar / SPS) and seven leaders of various industry associations in East Java. I chaired as moderator for the last plenary session.

Earlier in the first morning session, I explained about the 8 marketing phenomena in the first semester of 2008, 8 reasons to forget the price war and 8 creative strategies to use in the second semester of 2008. With this festival, I urge fellow marketers to move away from the price war. We have to be even more creative entering this second semester.

One month before the MarkPlus Festival begun, I wrote an article every day for Jawa Pos and Radar Surabaya for over three weeks. I was given generous permission by Mbak Nany Widjaja, director of PT Jawa Pos, to write for both newspapers. The result was very effective looking at the enthusiasm we received from arek arek Suroboyo - the people of Surabaya - towards our column. They’ve even kindly requested for me to continue to write for both newspapers.

My hope for this Markplus Festival is that it would rouse the marketing spirit, not only in Surabaya, but so that its echoes can be heard throughout Indonesia.

me gave a presentasion during the plennary session

Minister of Communications and Information, Prof Dr Ir Muhammad Nuh DEA, opened the MarkPlus Festival 08

Founder and CEO of Jawa Pos Group, Dahlan Iskan, one of speakers in panel discussion session

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