The New Wave Marketing @ Kompas (30 Aug - 11 Dec 2008)

Dear Friends,

I just want inform you that I have been writing "The New Wave Marketing Series 100" at Kompas Klasika and Kompas.com Bisnis dan Keuangan.

The 100 essays will explain my comprehensive understanding of "The New Wave Marketing" from A to Z.

It has been starting from 30 August all the way to 11 December 2008, the date for our MarkPlus Conference 2009 that will be conducted at Pacific Place, The Ritz Carlton Jakarta.

The 100 essays will be the core content of the book with the same title that will be published by Gramedia Pustaka Utama and launched at The Conference.

It will also become the contribution of Indonesia to the world, since I will co-author with Philip Kotler, the Father of Modern Marketing for international market under the same title.

So far, the essays are the most popular ones at Kompas.com based on the number of eyeballs.

I invite you to read it at Kompas and click it at Kompas.com everyday.

I hope you will get inspired with the New Wave Paradigm in order to apply The Low-Budget High-Impact Marketing in this Challenging landscape.

Enjoy Reading and Be Inspired!

Comments

[Dicky Rahardjo]

Berhubung tidak dimuatnya comment terakhir saya di Kompas, & mencegah terputusnya komunikasi. Maka ingin menyampaikan bhw Saya merasa mdpt kehormatan dibalas langsung oleh pak Hermawan, tanpa bermaksud mengambil sdt pikir negatif pd comment sy di kompas, hanya mencoba untuk mencerna semua sdt pandang anda thd marketing itu sendiri. Kebetulan saya berkecimpung di dunia konsultan RS yg salah satunya menyoroti dunia marketing RS yg sedikit punya pattern yg beda. Btw sy adl salah satu penggemar berat anda, bahkan bbrp buku & tulisan anda saya jadikan kepustakaan thesis sy bidang manajemen RS. Tq pak untuk pandangan2 marketingnya, dan jg kapok trima comment saya.

[EDI KOTO]

Salam kenal dari Batam Pak HERMAWAN KARTAJAYA..