Beauty, Brain, and Behavior are always the 3B of Miss Indonesia. They want to be separated from other contests. Because they are not models who emphasise merely on looks.
Last night I met Angelina Sondakh and Indira Soediro, both of them are formerly Miss Indonesia. Angie, is now the MP in the country and expert Council member of Democrat Party. Indira, was the Miss Asia, who was ranked number two several years ago in Miss Asia-Pacific and almost made it to the Top Ten in Miss Universe.
Angie and Indira want to invite other Beautiful People, not only Miss Indonesia contest winners, but who have Beauty in Mind, Heart, and Soul.
That’s why they are setting up a new organization called WOMAN! They basically want to be highly involved in public service activities. That’s their mission.
My advice to them ? I told them 3B is not enough. They need the 4th B. What is that? Blessed.
I Remember in 8th Discipline, Steven Covey mentioned about PQ, IQ, EQ, and SQ.
For me,
Beauty is physical,
Brain is intellectual,
Behavior is Emotional,
Blessed is Spiritual.
So, WOMAN should be a club, restricted only for women with 4B!!!!!!
What a dream comes true, if we can meet woman with 4B. Thanks Hermawan for teaching me about PQ, IQ, EQ, and SQ. I think I need read more books.
Posted by: Wahyu Wijanarko | Oct 10, 2005 at 10:16 PM
Dear Pak Hermawan,
I agreed with u..Beauty without Blessed (spiritual) will make the woman uses the beauty to get what she wants. Brain without Blessed will be use to manipulate people..Behavior without Blessed will be use as “Jaim = Jaga image” (in English we can say “shallow”)_ .. and if a woman has 3 of them could be not happy as well because the soul is empty.. Yin and Yang..the 3 first B more to horizontal, but people need vertical.
If I rely to your teory 9 elements, there 3 elements in Differentiation, before, when it is only 3 B we can put Brain as a Content, Beauty as a Context and Behavior as Infrastructure, but now please advice me where do you put Blessed?
Posted by: Dini Indriani | Oct 12, 2005 at 10:14 AM
3Bs are already a rare find. Let alone a 4 Bs. truthfully speaking, I don't think our miss Indonesia or Putri Indonesia had all those 3Bs. If they do, why they have to put heavy make up when they visit poor countries and giving help. Isn't it considered to be inconsiderate.
Hmm.. I am just talking about preference here.
Posted by: imelda harsono | Oct 15, 2005 at 06:45 AM
Pak Hermawan, I am glad to see our ‘WOMAN marketing’ discussion appeared in your blog. Thank you very much for giving us perspectives in marketing point of view, especially on how we have to make a clear brand. We are very much agreed on the additional B – Blessed that proposed by Pak Hermawan. It is really in line with our vision and mission – THE ART OF GIVING . We want to see young woman live vibrant with compassion and love to others. Self-oriented, individualistic, and driven by materialism are some of attitudes which we considered will deteriorate the values of living in harmony.
Well, WOMAN is not only consists of former Miss Indonesia. Our members are figure that has been acknowledged by the public for their dedication to Indonesia and have spirit as well as commitment to care and act for others. Former Cantik Indonesia, Wajah Femina,None Jakarta, Puteri Palembang, presenter and actress Novita Wibowo also join WOMAN.I think this can be a brief introduction regarding WOMAN.
Once again, thank you very much for spending your time to comment on WOMAN. We really appreciate it and hopefully we still receive more comments coming in for WOMAN.
Rgrds,
WOMAN – We Care, We Act
Special thanks to Jitlada – Ibu Sasha and her husband for a wonderful dinner. Good food, Good place and Good Friend.
Pak Hermawan and his assistant, thank you so much. Also thanks to Mba Indira who always encourage us to stand for our right. Women, we deserved RESPECT.
Posted by: angelina sondakh | Oct 16, 2005 at 07:22 PM
In praise of women.
Consecrating a Holy vessel for my eternal consciousness.
A new body and a new mind.
Be thankful. Blessings unto you and yours.
Posted by: poetryman69 | Nov 22, 2007 at 08:16 PM
Pak Hermawan Kertajaya..sesekali undang dong pasangan Ikang Fawzi dan Marissa Haque diacara Bapak dimanapun juga. Mereka berdua sangat baik sebagai contoh marketing keluarga dari pasangan artis akur dan kompak padahal pilihan partainya berbeda ya?
Posted by: Faisal Gardiansyah, ST, MM | Nov 22, 2008 at 12:35 AM